Our Story

Built by Swimmers. For Swimmers.

PaceLine started with a simple frustration. We were coaches and competitive swimmers who wanted pacing technology for our club. Every system on the market was priced beyond reach for most ANZ clubs. So we built our own.

LED pacing system that delivers the same performance as systems costing two or three times more. No compromises on quality. No inflated margins. Just the technology you need at a price that makes sense.

[REAL PHOTO: founder/team poolside]

Our Values

What Drives Us

Performance First

Every decision we make starts with one question: does this help swimmers get faster?

Accessible Pricing

Elite training tools should not be reserved for elite budgets. We built the same quality at a price that works for clubs.

Coach Driven

We work with coaches to build features that matter in real training environments. Not lab features. Real features.

Simple by Design

No complicated setups. No specialist installation. Unbox it, set your pace, and train.

Ready to Train Smarter?

Join swimmers and coaches across New Zealand and Australia who have made the switch to PaceLine.