Our Story
Built by Swimmers. For Swimmers.
PaceLine started with a simple frustration. We were coaches and competitive swimmers who wanted pacing technology for our club. Every system on the market was priced beyond reach. So we built our own.
We spent two years engineering a professional-grade LED pacing system that delivers the same performance as systems costing two or three times more. No compromises on quality. No inflated margins. Just the technology you need at a price that makes sense.
The Problem
Pacing Technology Has Been Overpriced for Too Long
Underwater pacing systems have existed for years. The technology is not new. But the pricing has kept it out of reach for the vast majority of clubs, coaches, and programs worldwide. We believe that is unacceptable.
A tool that helps swimmers train better should not cost as much as a car. We set out to prove that you can deliver the same quality and functionality at a fraction of the cost, without cutting corners.
Our Mission
Make Elite Pacing Technology Accessible
Every swimmer deserves to train with precision. Every coach deserves tools that sharpen their sessions. Every club deserves technology that was previously reserved for national programs.
Performance First
Every decision we make starts with one question: does this help swimmers get faster?
Accessible Pricing
Elite training tools should not be reserved for elite budgets. We built the same quality for half the price.
Coach Driven
We work with coaches to build features that matter in real training environments. Not lab features. Real features.
Simple by Design
No complicated setups. No specialist installation. Unbox it, set your pace, and train.
Ready to Train Smarter?
Join hundreds of swimmers and coaches who have made the switch to PaceLine.